From www.velobella.org : "We are excited to announce a new 2 year partnership with the Kona Bicycle Company. Kona will be assisting our racing efforts at all levels. With their assistance we will be expanding our NRC Elite program, beginning a NORBA Pro/Expert team, growing our regional and amateur programs, holding clinics, causing mischief, and having a lot of fun.Look for the new Velo Bella-Kona jersey soon. We'll also be announcing our NRC and NORBA team rosters.And wait until you see our new custom painted Velo Bella-Kona bikes. Drool." 
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